Tommy Hilfiger was announced last week as the fashion sponsor for the upcoming Formula 1 movie F1, starring Hilfiger menswear ambassador Damson Idris as Joshua Pierce and Brad Pitt as Sonny Hayes. As a sponsor of the fictional APXGP team, the Hilfiger logo will be prominently featured on the team’s car, driver kits, and uniforms, reinforcing the brand’s long-standing connection to motorsports through past partnerships with Team Lotus, Ferrari, and Mercedes-AMG F1. Directed by Top Gun: Maverick’s Joseph Kosinski and produced by Jerry Bruckheimer, the Apple Original Film hits theaters worldwide on June 27.