Ferrari Q4 revenue rises 14%, despite 38% drop in China sales
Ferrari posted resilient Q4 sales, with revenue rising 14% to 1.74 billion euros ($1.84 billion) and earnings before interest, taxes, depreciation, and amortization up 15% to 643 million euros ($679 million), surpassing analysts’ expectations. Strong US demand, where Ferrari sells one in four cars, helped the company weather challenges faced by the luxury auto sector, including potential US tariffs. Shares rose by up to 6.2%, reflecting a nearly 25% increase over the past year. Despite this, Ferrari issued conservative guidance for 2024, targeting sales of over 7 billion euros ($7.42 billion) and adjusted earnings of at least 2.68 billion euros ($2.86 billion). The company saw a 1% rise in shipments to 13,752 units, driven by models like the Purosangue and Roma Spider, while China sales dropped 38%. Looking ahead, Ferrari plans to launch a fully electric car in 2025 and a 3.6 million euros ($3.8 million) supercar, continuing its focus on high-end, innovative vehicles.