Apple’s struggles in China have expanded beyond iPhone sales, with its wireless earphone and tablet shipments also declining in 2024. According to IDC, Apple’s earphone shipments fell 31.7%, dropping its market share from second to fourth place. Xiaomi took the top spot with a 46.4% increase, while Huawei’s earphone shipments rose 52.9%, both benefiting from affordable models. Similarly, in the tablet market, Apple's share fell 7 percentage points to 26.6%, losing its leading position to Huawei, which gained 5.7 points to reach 32.3%. Price differences are a key factor, with Apple’s products generally priced higher than competitors like Xiaomi and Huawei, which offer entry-level models at significantly lower prices.