Several South Korean fashion sportswear brands are entering China’s golf apparel market, with Piv’vee being the latest. The brand opened its first East China store in Hangzhou’s MixC mall on March 8, its second store in China. Founded by Korean fashion influencer Nani Shin, Piv’vee blends golf attire with American retro sports aesthetics. The brand aims to attract young, affluent consumers rather than traditional golf players, choosing prime retail locations in urban shopping malls.