Xiaohongshu today announced the “Xiaohongshu E-commerce Overseas Expansion Pilot Program.” This initiative integrates services across the entire supply chain to help merchants expand abroad. Once enrolled, merchants can leverage Xiaohongshu’s content ecosystem across various platforms. The first phase covers markets in the U.S., Hong Kong, and Macau, utilizing Xiaohongshu’s content and community advantages to help businesses overcome geographical constraints and achieve growth in cross-border sales.