Kodak, a brand with a 137-year history, has officially entered fashion with its new Kodak Apparel line. The collection is being introduced via a pop-up at Shanghai’s Xintiandi, open from March 2 to 31. The space integrates Kodak’s photography heritage with fashion, featuring the brand’s iconic red and yellow color scheme. Kodak plans to open its first China flagship store in May, with future locations planned across the country.