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Blancpain and Chen Xiaoqing release Chinese calendar inspired film

Swiss luxury watchmaker Blancpain has collaborated with its brand cultural ambassador, Chen Xiaoqing, creator of Flavorful Origins, to release a short film titled Live Each Day to the Fullest. The film debuted during the “Longtaitou” festival, a traditional festival held on the second day of the second month of the Chinese calendar,and centers around Blancpain’s Chinese Calendar Watch, exploring traditional Chinese calendar wisdom. It highlights the interplay between seasonal changes, agricultural rhythms, and natural laws, reflecting Blancpain’s 290-year commitment to top-tier mechanical watchmaking.

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