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Greater China market drags Lanvin Group sales down 37%

Lanvin Group has released its preliminary financial results for the fiscal year ending December 2024, reporting a 23% YoY decline in total revenue to 328 million euros ($355 million). The drop is attributed to strategic adjustments in the group’s creative direction and operational model over the past year. By brand, St. John and Caruso saw revenue declines of 12% and 7%, respectively, while Wolford’s revenue fell significantly by 31%. The Lanvin brand recorded a 26% decrease, bringing its total revenue to 82.72 million euros ($89.5 million). By region, all markets saw declines. Revenue in EMEA fell by 28%, North America by 13%, and Greater China experienced the steepest drop, down 37% YoY to 33.3 million euros ($36 million).

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