Chanel has launched a new electronic anti-counterfeit label, the e-logo, specifically designed for its authorized online beauty and fragrance retailers. This innovative move marks an important step for Chanel in the field of anti-counterfeit technology, aiming to help consumers easily identify authorized partners and ensure they purchase genuine products that meet the brand’s quality standards. According to Chanel’s statement, the e-logo has been registered as a trademark, further strengthening brand protection and providing consumers with more reliable shopping security. The cosmetics industry has long been plagued by counterfeit products, with global losses from fake goods sales reaching up to $5.4 billion annually.