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Korean retailers anticipate end to China’s sanctions

Korea’s retail industry is hopeful that China will soon lift its ban on Korean entertainment content, which could stimulate demand in Asia’s largest consumer market and offset sluggish domestic sales. The “Korea limitation order,” imposed in 2017 after Korea’s deployment of the THAAD missile system, has hindered trade, tourism, and entertainment, leading to significant losses for Korean companies reliant on the Chinese market.

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