Swiss watch exports rise 4.1% as US market surges
According to the latest statistics from the Swiss Watch Industry Federation, Swiss watch exports in January increased by 4.1% YoY, reaching 1.995 billion Swiss francs ($2.28 billion), showing a positive recovery. Market performance revealed a clear trend of polarization. The U.S., as the largest overseas market for Swiss watches, continued to show strong growth with a 16.2% YoY increase, while Japan saw a significant rise of 26.2%. In contrast, demand in the Chinese market continued to decline, with exports to mainland China and Hong Kong falling by 29.1% and 11.7%, respectively. Among other major markets, Singapore (+3.8%), the UK (+3.2%), the UAE (+14.3%), and South Korea (+16.6%) all saw growth, while Germany (-0.7%) and France (-3.7%) experienced declines.