Luxury Korean car brand Genesis has partnered with Coca-Cola Arena as its Official Automotive Partner, bringing branded displays, exclusive activations, and luxury experiences to Dubai’s top entertainment venue. This multi-year collaboration highlights Genesis’ focus on innovation and design while expanding its presence in the lifestyle space. As the Middle East’s leading indoor venue, Coca-Cola Arena provides a prime platform for Genesis to engage with a diverse audience through luxury and performance. CEO Omar Al Zubaidi emphasized that the partnership reflects the brand's commitment to enhancing customer experiences through world-class entertainment.