Genesis, the luxury brand of Hyundai Motors, has appointed Zhu Jiang as CEO of Genesis Motor China, effective yesterday. Zhu, previously managing director at Lucid Group China, brings over 20 years of experience in the auto industry, including roles at Nio, BMW, Mini, Lexus, and Ford. Despite previous unsuccessful attempts to penetrate the Chinese market, Genesis is committed to growth under Zhu’s leadership. Genesis sold just 1,558 units in China last year, with South Korean carmakers' market share in China dropping to 1.5% from 4.7% in 2019.