Hermès has confirmed its intention to enter haute couture fashion, applying to participate in Paris’ biannual Haute Couture Fashion Week, which takes place every January and July. The move marks a significant step for the brand as it expands beyond its renowned leather goods and equestrian products. At the company’s recent annual earnings report, CEO Axel Dumas revealed that Hermès has outlined a plan to enter the haute couture market between 2026 and 2027. This announcement signals a new chapter for Paris fashion, as Hermès prepares to compete with established fashion houses like Chanel, Dior, and Givenchy in the high-end couture market.