OTB Group has appointed Serge Brunschwig as CEO of Jil Sander and Chief Strategy Officer of the wider OTB Group, effective February 5. With nearly three decades of experience in the luxury sector, including leadership roles at LVMH brands such as Fendi, Dior Homme, and Celine, Brunschwig will report to OTB Group CEO Ubaldo Minelli. His appointment is intended to elevate Jil Sander’s brand profile and guide the company’s strategic growth. As Chief Strategy Officer, Brunschwig will contribute to the group’s broader ambitions, particularly within the competitive luxury market, alongside overseeing brand development for OTB’s portfolio, which includes Diesel, Maison Margiela, Marni, and Viktor & Rolf.