Swatch Group reported a 14.6% YoY decline in net sales to 6.735 billion Swiss francs ($7.25 billion) for Q4 and 2024, with net profit dropping to 219 million Swiss francs ($237 million) from 890 million Swiss francs (US$963 million). The watch and jewelry segment showed improvement, with an operating margin of 10.6% for the year, rising to 14.1% in December. The group's stock price rose 1.5% to 169.5 Swiss francs (US$183), with a market cap of 8.735 billion Swiss francs (US$9.47 billion). Despite record sales in the US, Japan, India, and the Middle East, the Chinese market remained weak, contributing 27% to total sales, down from 33% last year, with a 30% decline in sales across key regions, including Southeast Asia.