Luxury fashion house Louis Vuitton has announced a historic 10-year partnership with Formula 1, becoming an Official Partner of the motorsport and the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025. This collaboration, which coincides with Formula 1’s 75th anniversary, marks a significant crossover between fashion and motorsports, featuring prominent trackside branding and the introduction of the brand’s signature Trophy Trunks to be presented at race podiums. Building on its previous involvement in motorsports, including creating a Trophy Trunk for the Monaco Grand Prix in 2021, Louis Vuitton aims to elevate the sport’s prestige with its “Victory travels in Louis Vuitton” campaign, integrating its luxury aesthetic into key race events starting with the season opener in Melbourne on March 16.