On the first day of the Chinese New Year, YSL announced actress Song Jia as the new brand ambassador for YSL Saint Laurent Parfums. Song, who previously became the brand ambassador for YSL’s ready-to-wear line, now takes on the additional role for the fragrance division, making her the first YSL ambassador in China to hold dual titles. She will be promoting the brand's fragrance, Libre. Song has 13.18 million followers on Weibo.