The Lyst Index for Q4 2024 once again crowns Miu Miu as the world’s most popular fashion brand, marking its third top ranking in the past year. The brand’s cultural influence and effortlessly desirable silhouettes have fueled its dominance, completing a remarkable rise from 20th place just three years ago. Saint Laurent and Prada round out the top three, with both brands benefiting from the creative vision of Miuccia Prada. Notably, Coach surged 10 spots to fifth place, driven by viral handbag trends and strategic discounting during the holiday season. Meanwhile, Ugg returned to the top 10, with a 358% surge in searches over the past three months, underscoring its seasonal appeal.