Gucci has unveiled its Valentine’s Day campaign for 2025, directed by creative director Sabato De Sarno. Titled “Gucci Together,” the campaign features models including supermodel Mariacarla Boscono and stylist Carlos Nazario, along with their real-life partners and families, aiming to highlight the diverse expressions of love. The campaign was photographed and directed by Tina Barney, known for her ability to capture authentic and intimate moments. The ad, set in a carefully designed indoor environment, conveys warmth and the essence of love and cohabitation. This marks a shift in Gucci’s visual style under De Sarno, moving away from minimalism toward a more narrative-driven and visually deep approach.