A&F debuts Getaway concept store in Beijing’s Sanlitun
Abercrombie & Fitch (A&F) has reopened in Beijing’s Sanlitun with its new Getaway concept store, blending its signature American style with a “holiday space” theme. Since June last year, A&F has launched nine such stores across China, expanding its presence in key regions. The new store offers an immersive shopping experience with resort-inspired elements like a check-in-style cashier, fragrance bar, and natural wood-toned interiors. To celebrate the Year of the Snake, A&F has introduced a special collection featuring linen pieces, cropped trench coats, and vintage-style sweatshirts.