German sportswear company Puma has released its fourth-quarter performance report, showing a 9.8% increase in sales to €2.29 billion ($2.47 billion), adjusted for currency fluctuations. For the full year, sales grew 4.4% to €8.82 billion ($9.6 billion). Operating profit for 2024 was €622 million ($678 million), in line with the previous year. However, net income was €282 million ($308 million), below both last year’s level and expectations. Puma has launched its cost-efficiency program, “Next Level,” aiming for an 8.5% EBIT margin by 2027.