Procter & Gamble’s performance for the second quarter of fiscal year 2025, which ended on December 31, 2024, showed a 2% YoY increase in net sales, reaching $21.9 billion. Net income attributable to shareholders surged by 33% YoY to $4.63 billion. This marked the highest second-quarter revenue in nearly a decade and the highest net income since fiscal year 2018. During the period, all five of P&G’s major business segments reported positive growth.

The beauty and skincare division, which includes brands like SK-II and Olay, posted revenue of $3.84 billion, remaining flat compared to the same period last year. Notably, SK-II’s sales in China, which had been declining for several consecutive quarters, grew by 5% YoY in the second quarter, easing concerns over demand for the brand. Alex Keith, CEO of P&G’s beauty division, stated that moving forward, the company will make significant investments in Douyin to adapt its marketing strategy to the shifts in China’s e-commerce landscape.