Champagne shipments hit by gloomy consumer mood in 2024
Champagne shipments from France dropped nearly 10% in 2024 to 271 million bottles, marking the second consecutive year of losses. This decline is attributed to inflation, economic uncertainty, and geopolitical tensions, which have dampened consumer enthusiasm globally, including in key markets like the U.S. and France. The Comité Champagne, a trade association, noted that sales in France also fell by 7%, citing a “gloomy” political and economic context.
Luxury brand LVMH, which owns prominent Champagne labels like Dom Pérignon and Veuve Clicquot, predicted a tough year ahead, following a 15% decline in bubbly sales during the first half of 2024. Extreme weather events, including high heat and early frosts, have further impacted production, prompting some Champagne houses to adopt more sustainable farming practices to appeal to environmentally conscious consumers. Despite the challenges, industry leaders remain optimistic, emphasizing Champagne’s long-term resilience.