Miu Miu is hosting a series of immersive experiences in three major Chinese cities — Shanghai, Guangzhou, and Beijing — to celebrate the upcoming Year of the Snake. The events began in Guangzhou at Liwan Lake Park, a traditional venue for local celebrations, where Miu Miu launched its “Flower Boat Set Sail” activity. Guests were invited to board the “Smooth Sailing” flower boat as part of the festivities, marking the transition into the new year with elements of local culture. Brand ambassadors Liu Haocun and actor Arthur Chen attended the event in Guangzhou, where guests received the “2025 Year of the Snake Horoscope” book and a Miu Miu New Year vinyl record created by singer Lexie Liu.