New Balance has opened its first high-end retail space, NB Grey R, on Huaihai Zhong Road in Shanghai. The “R” in NB Grey R stands for “Redefine,” reflecting the brand’s ongoing commitment to enhancing its premium market strategy. The two-story store spans 400 square meters and showcases a wide selection of footwear and apparel. Notable highlights include the Grey Jacket collection, the 1906 sneakers, and WRPD Runner egg-shell shoes. With a focus on premium offerings, the store is designed to deliver a comprehensive and elevated shopping experience.