Douyin E-commerce yesterday released data from its 2024 Douyin Mall Double 11 Good Products Festival, highlighting significant growth for merchants. From October 8 to November 11, over 33,000 brands saw transaction values double YoY, with nearly 17,000 brands achieving more than 500% growth. Livestreaming also surged, with 275 brands surpassing 100 million RMB ($13.6 million) in sales. Additionally, 111 creators achieved over 100 million RMB in sales, while 470,000 creators saw their sales double. Douyin introduced support measures like reduced freight insurance and commissions to assist new and small businesses, while enhancing consumer services, such as product guarantees and trade-in offers.