French luxury brand Lemaire today opened its first store in China at Chengdu’s Taikoo Li. Founded by Christophe Lemaire in 1991, the brand is known for designs that prioritize simplicity, detail, and material quality. In recent years, Lemaire has expanded its presence in China through online platforms, including a Tmall flagship store launched in 2022 and an account on Xiaohongshu to engage Chinese consumers. The Chengdu location is now the third Lemaire boutique in Asia, joining the brand’s exclusive portfolio of six direct stores globally.