Lemaire has released a series of short films capturing the daily activities of a couple, Xinyu and Maohua, such as buying breakfast and waiting for the bus. The films aim to document intimate moments and the festive atmosphere of Qixi Festival. Additionally, Lemaire has launched a China-exclusive Qixi edition of the Soft Game bag in a berry color. Made from recycled nylon, the bag comes in large, medium, and small sizes, is vegan and waterproof, and includes an adjustable padded shoulder strap for versatile use. The collection is available exclusively on Lemaire's Tmall flagship store and at Beijing SKP.