JD Sports opened its flagship store in the Middle East and North Africa (MENA) region in The Dubai Mall, covering 509 sqm. The new store features the latest sportswear collections from global brands such as Adidas, Nike, Puma, Asics, and New Balance. To mark the opening, JD Sports will offer exclusive services and products, including the limited presale of the Adidas Aruku sneakers and free shoe customization services from Nike.