US athleisure brand Vuori has secured an $830 million investment, led by General Atlantic and Stripes, to support its goal of opening 100 stores by 2026 and drive its global expansion efforts. Vuori is present in 18 countries through both wholesale and retail channels. Both investors have strong experience in the sportswear sector, with General Atlantic having acquired a 21% stake in Gymshark in 2020, and Stripes being an early investor in the running brand On. Vuori is now looking to attract a broader consumer base by expanding its women’s product line and growing its casual wear category.