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Kao’s EST brand exits Tmall Global

Japanese beauty conglomerate Kao Group last week announced that its premium skincare brand EST will be closing its Overseas Official Flagship Store on Tmall Global, with operations set to cease on November 30. Orders placed before this date will be fulfilled as usual. Currently, only one product remains available in the store. EST previously exited the Taiwan market in October 2022, followed by its withdrawal from Singapore in March 2023.

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