Documents debuts winter gift pop-up at Shanghai West Bund
Documents has launched a winter gift-themed pop-up space, the Red House, located along the Huangpu River at the Gate M West Bund Dream Center in Shanghai. The design was inspired by the brand’s sixth season fragrance concept, “Tree,” featuring a wooden cabin aesthetic that emphasizes warmth and comfort. To mark the opening, actor Zhang Youhao, 29, the ambassador for Documents’ Tree series, visited the Red House to select gifts and help kick off this year's winter gift season. The Red House will be open until the end of March 2025, covering holidays such as Christmas, New Year’s, Spring Festival, Valentine’s Day, and International Women’s Day, providing a space for preparing gifts and sending blessings during this festive period.