Chinese beauty brand Florasis participated in the “Forty Years Together, Seeking New Development” forum in Dubai on October 23, co-organized by various Chinese and Dubai institutions. At the event, Florasis highlighted its innovations that merge traditional Chinese culture with modern beauty. The brand will also collaborate with Emaar Hospitality Group from this month to February next year to host cultural exchange afternoon teas at the Palace Hotel in Dubai, showcasing products that embody Eastern aesthetics. Gabby Chen, Global Business President of Florasis, emphasized the brand’s ongoing commitment to promoting economic and cultural exchanges between China and the UAE, especially following its success at Expo 2020 Dubai. Florasis aims to expand its presence in the Middle East market, providing unique beauty products and experiences while enhancing its global visibility.