LVMH announced its fifth participation in the China International Import Expo on October 23, with its exhibition hall located in Pavilion 6.2, covering an area of 600 sqm. The design is inspired by French gardens and architectural styles, showcasing 14 iconic brands across four key sectors, including Bulgari, Louis Vuitton, Dior, and Fendi. Laurent Boillot, President and CEO of Hennessy; Jean-Christophe Babin, CEO of Bulgari; Wu Yue, President of LVMH Greater China; and Marc-Antoine Jamet, Secretary General of LVMH, will officially inaugurate the LVMH exhibition hall on November 5. In addition to showcasing its products, the LVMH hall will invite the public to explore its craftsmanship, historical heritage, and traditional artistry. Furthermore, LVMH will unveil its latest innovative achievements and long-term collaborative projects with Chinese enterprises and artists at this year’s expo, further strengthening the group’s cultural and commercial ties with China that have developed over decades.