Miu Miu reclaims top spot in Lyst Index Q3 rankings
Lyst has released its quarterly ranking of the top trending brands and products for Q3, with Miu Miu reclaiming the number one position from Loewe, which had held it in Q2. Miu Miu’s resurgence is attributed to recent pop-up stores in Asia, a new Fall 2024 campaign featuring Cara Delevingne, and a short film debut at the Venice Film Festival, resulting in a 30% increase in brand searches. Meanwhile, Alaïa saw significant growth, with searches rising 51% and its fishnet ballerina flats topping the product list. Ralph Lauren experienced a remarkable 151% increase in product engagement, largely due to its Team USA Olympic uniforms, marking its first appearance on the index at number 14. Other notable newcomers include Toteme, Victoria Beckham, and Chloé, alongside rising indie brands like NN07 and Entire Studios.