Onitsuka Tiger opened its Zhangyuan concept store in Shanghai on October 19, with actor Lin Yi attending the inaugural event. He visited the brand’s first Onitsuka Tiger Café in mainland China, sampling customized coffee and trying out a four-frame selfie machine. Lin also explored the exclusive Mexico 66 area on the second floor, where he experienced personalized embroidery services and received a custom-embroidered pair of Mexico 66 shoes. The concept store is designed across two levels, combining classic brand elements with modern aesthetics, highlighted by a tiger-head-shaped eco-friendly hanging art light.