French fashion label Jacquemus has opened its first US flagship store in New York’s Soho, marking a significant commitment to the American market amid a projected 15% to 20% sales decline for the current fiscal year. To address this looming financial challenge, Jacquemus has enlisted S Rothschild & Co to seek potential minority investors to support its future operations. If this search for external investment is successful, it would mark a significant strategic shift for Jacquemus, which has maintained its independence since its founding in 2009, impacting areas such as management and distribution, and ushering in a new chapter for the brand’s development.