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Boucheron debuts ‘Or Bleu’ high jewelry in Beijing

From October 16 to yesterday, Boucheron showcased its new high jewelry collection, Carte Blanche, Or Bleu, at the Beijing Future Land Center, marking the collection’s debut in China. The event featured 26 unique pieces and a 10-minute documentary that explored the creative concepts behind the collection, emphasizing the brand’s focus on the essence of water. Each piece reflects Boucheron’s craftsmanship and innovative design, aiming to capture the beauty of water. Additionally, the launch involved collaborations with German photographer Jan Erik Waider and French musician Molécule, who traveled to Iceland to draw inspiration from the landscape for the collection.

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