Bernard Arnault and his family, in partnership with Red Bull, are set to become majority shareholders of Paris FC, a second-tier French football club, marking Arnault’s increasing involvement in sports. Through one of their holding companies, the Arnault family will take a 55% stake in the club, while Red Bull will hold 15%, and current president Pierre Ferracci will retain 30% until 2027. Arnault’s sons Antoine and Frédéric led the negotiations. This acquisition is part of a broader strategy by luxury brands like LVMH to connect with sports, following a recent Formula One deal and Olympic sponsorship. Red Bull, already active in sports ownership, hired Jürgen Klopp to manage its football portfolio.