Abercrombie & Fitch (A&F) announced on September 27 the opening of its new Getaway concept stores in Beijing at two major fashion landmarks: Solana and Hopson One. The new stores reflect A&F’s updated brand philosophy, focusing on enjoying life in the moment. The Getaway concept is designed to create a relaxed shopping experience, inspired by holiday hotels, featuring bright display areas, soft lighting, and natural wood tones with greenery. The stores also showcase artworks from around the world and include a fragrance section featuring the Fierce scent. Additionally, the A&F store in Solana opened alongside its sister brand, Hollister, which draws inspiration from the healthy lifestyle of Southern California. The Hollister House features a design aimed at providing a laid-back shopping atmosphere.