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Ami brings Parisian café culture to Beijing

French contemporary fashion brand Ami launched its first permanent Café Ami in Sanlitun, Beijing, on September 30 following the success of a holiday pop-up in Paris last year. The café, located next to Ami’s new boutique in the Taikoo Li Sanlitun South Mall, is designed to create an immersive Parisian experience, featuring building facades adorned with moldings and the brand’s signature black and white stripes on the awnings. The café menu includes a variety of beverages, such as coffee, tea, and a Mon Ami cold brew drink, along with specially curated bakery goods like the Ami de Coeur cake. Adjacent to the café, the 1,076 square foot boutique showcases Ami’s revamped store concept, reflecting the Parisian spirit with natural oak wood, white travertine, and gilded details, while offering a wide range of products from the Fall/Winter 24 collection.

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