Anta held the premiere of its Highland C Plan microfilm and the launch event for its new Speed C family in Beijing. The Speed C family includes four models of running shoes and a professional running outfit, co-created with running ambassador Kenenisa Bekele. Anta collaborated with high-level athletes from Ethiopia and the Tibet long-distance marathon team for product testing to ensure high-performance capabilities. The microfilm documents the two-month training process of the Tibet long-distance marathon team at the training base in Ethiopia and the experience of global runners at the marathon summit. The Anta Bekele long-distance training base provides opportunities to train with top runners. Anta aims to assist more Chinese athletes in training, contributing to the improvement of marathon standards in China.