Amouage is celebrating its 40th anniversary with the launch of the Cristal & Gold limited edition collection, featuring handmade crystal bottles for men and women. The collection debuted at the Fragrance Shanghai 2024 Fall Exhibition, which took place September 19 to September 22. Founded in 1983 by the Sultan of Oman, Amouage opened its first concept store in China in 2023 and has launched official accounts on Weibo, WeChat, Xiaohongshu, and JD.com. In 2023, the brand reported a 24% YoY revenue increase, with boutique sales rising by 27% and online sales on its website growing by 31%.