Airbnb China yesterday signed a cooperation memorandum with The Shilla Duty Free in Beijing, launching travel discounts to South Korea for Chinese tourists. This marks their first collaboration in the travel service sector, aiming to provide more convenient and personalized experiences. Airbnb China’s “2024 Golden Week Outbound Travel Trends Report” shows that interest in outbound travel among Chinese tourists is high, with accommodation searches for the Golden Week nearing four times that of the May Day holiday. Additionally, cultural events in late September have made Seoul the second most popular city for the upcoming holiday.