Paul Smith inaugurated a new flagship store in Shanghai, located in the BFC Financial Center on the Bund, which is home to several prominent luxury brands, on September 20. The store features a design that reflects Paul Smith’s distinctive style, with a façade that incorporates three-dimensional striped shutters, displaying different colors from various angles. At the center of the store is a 9-square-meter three-dimensional frame, replicating the first store Sir Paul Smith opened in Nottingham in 1970. This model serves as a representation of the brand’s journey over the past fifty years.