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Plush toy brand Jellycat unveils café in Shanghai

Jellycat Café opened a pop-up store in Shanghai on September 21. The café integrates elements of the city’s flower, the magnolia, into its design and features five special edition products: Cupcake Bartholomew Bear, Magnolia Taro Cake, Magnolia Nina Latte, Tittya Teapot, and Gugu and Lulu Teacups. Customers can reserve entry through a booking system available every Thursday. The café also offers other themed items, such as flower bouquets and coffee cup bags, alongside the debut of a giant Cupcake Bartholomew Bear. Located at the Jing’an Kerry Centre North District, the pop-up marks Jellycat’s 25th anniversary.

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