Italian luxury brand Giorgio Armani and streetwear label Kith have launched their 2024 men’s Fall/Winter collection, dubbed The Archetype. This collection features four capsule themes – Artist, Entertainer, Traveler, and Entrepreneur – each showcasing different fabrics, silhouettes, and colors to express distinct character roles. The two brands have also created four promotional films, with each film corresponding to one of the archetypes. The collection will be introduced to the Chinese market on September 28, via a limited-time experiential event in Shanghai.