JD Fashion has announced a strategic partnership with the British Fashion Council, becoming the official online retail partner for London Fashion Week in Asia. On September 15, JD Fashion showcased prominent brands such as Hazzys, Ellassay, Marisfrolg, and Pure Tea at London Fashion Week. Supermodels Hao Yunxiang, Xie Xin, and Li Zhen participated in the shows. Additionally, JD Fashion featured Chinese original design brands and designers, including the Miao embroidery heritage brand Gu Aixin, highlighting Chinese traditional fashion at the event.