Xiaohongshu E-commerce held the Treasure Curator Program: Global Beauty & Personal Care Trends Special event in Shanghai from September 12 to 13. At the event, Xiaohongshu and Cosmos Fashion jointly released the 2024 Global Beauty & Personal Care Industry Trends Report, which revealed that over the past year, Xiaohongshu saw more than 18 billion new beauty and personal care-related searches, over 100 million new posts, and more than 40 million users discovering and directly purchasing products on the platform.